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SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and accessible to search engine algorithms.

Social Media Marketing

Social Media Marketing (SMM) is a powerful and ever-evolving strategy used by businesses to promote their products, services, or brand through various social media platforms. As of my last update in September 2021, SMM had already become a fundamental component of digital marketing, and it continues to play a significant role in the online business landscape.

Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites and increasing their visibility in search engine results pages (SERPs) through paid advertising. The most common and widely used form of SEM is Pay-Per-Click (PPC) advertising, where advertisers bid on keywords relevant to their products or services and pay a fee each time their ad is clicked.